Content Marketing Manager

Remote
October 2024 - 

• Social Media and Website Content Writing: Creating engaging on-site and off-site content
  for social media and websites to boost audience engagement and traffic.
• Content Strategy Development and Execution: Developing and executing content
  strategies aligned with marketing objectives to enhance brand visibility and engagement.
• Performance Metrics Analysis and Strategy Adjustment: Analysing performance metrics to
  optimize content strategies for maximum effectiveness and ROI.
• Industry Trends Monitoring and Implementation: Keeping abreast of industry trends and
  implementing best practices to continually improve content performance and relevance.
• Cross-Functional Collaboration for Content Creation: Collaborating with cross-functional
  teams to ensure cohesive content creation and alignment with brand objectives.

Delhi
December 2023– September 2024

• Client Management: Acted as the primary point of contact for clients, building strong
  relationships and ensuring their digital marketing goals were met through effective
  communication and strategic planning.
• Social Media Account Management: Managed clients' social media accounts, overseeing
  content creation, scheduling, and engagement to ensure consistent brand messaging and
  audience interaction.
• Copywriting for Social Media: Developed creative and persuasive copy for social media
  posts, aligning with brand voice and marketing objectives to drive engagement and reach.
• Campaign Performance Monitoring: Regularly tracked and analysed the performance of
  digital marketing campaigns, providing clients with detailed reports and actionable insights.
• Cross-Functional Collaboration: Collaborated with internal teams, including design, content,
  and social media, to ensure the timely and successful execution of client project.

Remote
May 2024– July 2024

• SEO-Optimized Technical Blog Writing: Crafted and optimized technical blog posts to
  enhance online visibility, drive organic traffic, and educate target audiences on complex topics.
• Staying Updated with Industry Trends: Continuously researched and integrated current
  industry trends, emerging technologies, and best practices into blog content to maintain
  relevance and authority.
• Cross-Functional Collaboration: Partnered with product managers, developers, and
  marketing teams to gather insights and technical information, ensuring accuracy and relevance
  in blog content.
• Audience-Specific Content Creation: Developed user personas to tailor technical blog
  content to specific audience needs, enhancing engagement and comprehension.
• Content Strategy Development: Designed and executed content strategies for technical
  blogs that align with broader marketing and product goals, improving content reach and
  audience interaction.
• Technical Blog Editing and Review: Conducted detailed reviews and edits of technical blogs
  to ensure clarity, accuracy, and adherence to industry standards.

Delhi, India
August 2023- January 2024

• • SEO Optimized Web Content Writing: Crafting SEO optimized web content to improve online visibility and organic traffic.

  • B2B LinkedIn Article Curation and Publication: Curating and publishing unique articles on B2B topics on LinkedIn to enhance brand visibility and engagement.

  • Social Media Management (SMM): Responsible management of all aspects of social media marketing (SMM) for the company, including content creation, scheduling, and engagement.

  • Ideation for Reach Enhancement: Generating innovative ideas to expand the company's reach and increase audience engagement across various online platforms.

  • Team Leadership in Social Media Management: Leading and managing the social media team to ensure effective execution of marketing strategies and campaigns.

August 2022– August 2023

• Content Creation for Diverse Brands: Produced high-quality content, including blogs and
  articles for multiple brands across industries such as technology, healthcare, and
  e-commerce, ensuring alignment with each brand's voice and target audience.
• SEO and Analytics Integration: Utilized SEO best practices and analyzed performance
  metrics to optimize content for increased visibility and engagement across digital platforms.
• Client Collaboration and Management: Worked closely with clients to understand their
  content needs, developed tailored strategies, and delivered projects within deadlines while
  maintaining high-quality standards.
• Research and Trend Adaptation: Conducted in-depth research on industry-specific topics to
  create relevant and authoritative content that reflects current market trends.
• Content Editing and Proofreading: Reviewed and refined content to ensure clarity,
  consistency, grammatical accuracy, and adherence to brand guidelines.

• Social Media Content Curation: Curating content for various social media platforms to enhance brand visibility and engagement.
• SEO Article Writing: Crafting SEO-optimized articles for the web to improve online visibility and search engine rankings.
• Copywriting for Marketing Collaterals: Writing persuasive copy for brochures and other marketing collaterals to effectively communicate the company's message and offerings.
• LinkedIn Article Writing: Composing articles on LinkedIn showcasing brand success stories to bolster brand reputation and credibility.
• Social Media Content Creation: Generating engaging content for social media platforms to attract and retain followers, drive traffic, and foster community engagement.

• • SEO Content Creation: Creating content optimized for search engines to improve online visibility and organic traffic.
  • Keyword Research and Optimization: Conducting keyword research and optimizing content to improve search engine rankings and drive targeted traffic.
  • Google Trends Analysis and Competitive Keyword Research: Analyzing Google Trends and researching competitive topics and keywords to stay ahead of industry trends and increase content relevance and visibility.
  • Content Management System (CMS) and SEO Optimization: Publishing content on-site and optimizing SEO elements to accelerate ranking and improve search engine performance.

• SEO-Optimized Content with Targeted Keywords: Producing and delivering search engine optimized content with appropriate keywords to improve online visibility and organic traffic.
• Blog Modification based on Google Rankings: Modifying blogs according to Google rankings and implementing effective changes in content to improve search engine rankings and visibility.
• Keyword Research and Analysis: Conducting keyword research and analysis to identify relevant keywords for content optimization and improve search engine rankings.
• Content Writing: Curating blogs for website and keeping weekly tabs on the content.