Pooja Rao

curriculum of vitae

Hi, If you are wondering what am I doing here, here’s your answer.

Weaving words into wonders, I transform the mundane into the mesmerizing. With a passion for storytelling, I help brands find their voice and audiences discover their next favorite tale. Let’s craft content that doesn’t just speak but resonates. ✨ #ContentAlchemy”

Content MANAGEMENt SKILLS
Consultation Experience
Social Media Skills

Experience

Delhi, India
August 2023- January 2024

    • SEO Optimized Web Content Writing: Crafting SEO optimized web content to improve online visibility and organic traffic.

    • B2B LinkedIn Article Curation and Publication: Curating and publishing unique articles on B2B topics on LinkedIn to enhance brand visibility and engagement.

    • Social Media Management (SMM): Responsible management of all aspects of social media marketing (SMM) for the company, including content creation, scheduling, and engagement.

    • Ideation for Reach Enhancement: Generating innovative ideas to expand the company's reach and increase audience engagement across various online platforms.

    • Team Leadership in Social Media Management: Leading and managing the social media team to ensure effective execution of marketing strategies and campaigns.

Gurugram, Haryana
August 2022– August 2023
 
    • Content Strategy Development and Execution: Developing and executing content strategies aligned with marketing objectives to enhance brand visibility and engagement.
    • Performance Metrics Analysis and Strategy Adjustment: Analyzing performance metrics to optimize content strategies for maximum effectiveness and ROI.
    • Industry Trends Monitoring and Implementation: Keeping abreast of industry trends and implementing best practices to continually improve content performance and relevance.
    • Cross-Functional Collaboration for Content Creation: Collaborating with cross-functional teams to ensure cohesive content creation and alignment with brand objectives.
    • Multi-Format Content Production: Producing engaging content across various formats, including blogs, videos, and social media posts, to effectively reach target audiences and drive engagement.
Jaipur, Rajasthan
March 2022- August 2022
 
  • Social Media Content Curation: Curating content for various social media platforms to enhance brand visibility and engagement.
  • SEO Article Writing: Crafting SEO-optimized articles for the web to improve online visibility and search engine rankings.
  • Copywriting for Marketing Collaterals: Writing persuasive copy for brochures and other marketing collaterals to effectively communicate the company's message and offerings.
  • LinkedIn Article Writing: Composing articles on LinkedIn showcasing brand success stories to bolster brand reputation and credibility.
  • Social Media Content Creation: Generating engaging content for social media platforms to attract and retain followers, drive traffic, and foster community engagement.
Jaipur, Rajasthan
October 2021– February 2022
 
    • SEO Content Creation: Creating content optimized for search engines to improve online visibility and organic traffic.
    • Keyword Research and Optimization: Conducting keyword research and optimizing content to improve search engine rankings and drive targeted traffic.
    • Google Trends Analysis and Competitive Keyword Research: Analyzing Google Trends and researching competitive topics and keywords to stay ahead of industry trends and increase content relevance and visibility.
    • Content Management System (CMS) and SEO Optimization: Publishing content on-site and optimizing SEO elements to accelerate ranking and improve search engine performance.
Gurugram, Haryana
July 2021 –December 2021

  • SEO-Optimized Content with Targeted Keywords: Producing and delivering search engine optimized content with appropriate keywords to improve online visibility and organic traffic.
  • Blog Modification based on Google Rankings: Modifying blogs according to Google rankings and implementing effective changes in content to improve search engine rankings and visibility.
  • Keyword Research and Analysis: Conducting keyword research and analysis to identify relevant keywords for content optimization and improve search engine rankings.
  • Content Writing: Curating blogs for website and keeping weekly tabs on the content.

Certification

Digital Content Management and Planning

University of Illinois Urbana-Champaign
Jan 2024 -

Hubspot Certifications

Content Marketing
Issued Jul 2021

Education

Bachelor of Science (Botany/ Plant Biology )

Delhi University
2018-2021

SENIOR SECONDARY (XII)

Cambridge School Rewari, Haryana
2016 -2017
SCIENCE: 81%

SENIOR SECONDARY (X)

Cambridge School Rewari, Haryana
2014 -2015

Projects and Clients

Driving technology for leading brands

Skills

WordPress

Content Strategy

Writing

Copywriting

Web Content Writing

Social Media Articles

Technical Content

Web Blogging

Wikipedia Articles

Technical Copywriting

Technical Content Writer

Content Management Systems (CMS)

Social Media Marketing

Digital Marketing

SEO Skills

Search Engines

Web Strategy

Search Engine Optimization (SEO)

Blogging

Management

Leadership

Communication

Problem Solving

Research

Corporate Communications

Microsoft Office

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